Reimagining Digital UX for the Future of Mobility

National

2017

SCOPE

Develop an integrated experience for National Rental Car focused on it’s core customer, the busy executive.

CONTRIBUTIONS

Strategy, Branding, Creative Direction, Product Design, UX, Prototyping

APPROACH

Smart, tailored, fast. Your personal assistant. In the know. Refined and savvy. A success forward mindset. International.

PROCESS

Deeply understanding the goal of the customer. An experience built on efficienct function, elegant control, and positioning the user as the hero

AGENCY

Isobar, Interactive Brand & Product Experiences

Digital Brand Design

Tailored Design for the Savvy Traveler

Collaborated closely with the team to design a web component that feels as smart and seamless as the service itself. The goal was to create something refined yet approachable—tailored for travelers who want to get things done quickly and efficiently, without the hassle. With a focus on international accessibility and a smooth, intuitive interface, the design keeps users informed and ahead of the curve, all while embodying a laid-back, success-driven mindset.

OUTPUT

Competitive Strategy & Positioning
Custom Integrations
Visual Concepts and Future Visions

‍

Moodboards / Motifs / Themes
Sharable Library of Artifacts
Iconography / Photography

Web

Effortless Travel Starts with Intelligent Design

Working alongside the National Car Rental team, we designed a web experience that’s as intuitive as it is efficient. Built with a laid-back, user-first approach, the component offers fast, tailored access to everything you need on the go—without the fluff. The goal was to create a design that’s in the know, helping users navigate their rental experience effortlessly, whether at home or abroad.

OUTPUT

Bespoke Branding & Aesthetics
Designed for Target Audience
Custom Functionality & Integrations

Interactive & Engaging Elements
User-Centric Design & Development
Multi-Channel Digital Presence

Mobile

Live like a boss

For National Car Rental’s mobile experience, we focused on creating a fast, intuitive interface that lets travelers manage their rentals with ease, no matter where they are. Designed to fit seamlessly into your day, this mobile component is smart, streamlined, and always ready to help you get where you need to go—quickly and efficiently.

OUTPUT

Consistency Across Touchpoints
Cross-Platform Integration
Navigation & UX Consistency

End-to-End Digital Strategy
City Guide for Travelers
Exclusive Offers & Partnerships

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