A Bold, Motion-Driven Identity for a Cult Brand

Kultee
2024
SCOPE
Develop a new brand for soft serve ice cream and popping boba product. Includes ID, an end-to-end digital strategy, roadshow, and motion with touch points in the physical world.
CONTRIBUTIONS
Product Development, Digital Strategy, ID, Branding, Creative Direction, Product Design, Booth and Packaging Design.
APPROACH
Bring a downtown edge to soft serve. Electric violet glows against clean black and white. Elements drawn from city life - street art, hip-hop, neon, and a multitude of individual styles.
PROCESS
Developed visual brand in tandem with tone of voice. Design the core components first, then use social and physical design to create a single experience.
AGENCY
The Scratch Collective, Motion-Driven Digital Storytelling

Brand & Identity Design

Bold Flavors. Electric Vibes.

Electric violet pulses against a backdrop of clean black and white, creating an unforgettable contrast that commands attention. Inspired by the vibrant energy of Las Vegas and the historic, mysterious charm of Salem, Massachusetts, this brand is a fusion of boldness and intrigue. The glowing neon, the eclectic street art, the rhythm of hip-hop—it’s a celebration of city life in all its forms. A multitude of individual styles collide to create something entirely unique, a sweet indulgence with an edge.

OUTPUT
  • Competitive Strategy & Positioning
  • Logo Design & Development
  • Visual Concepts

  • Moodboards / Motifs / Themes
  • Sharable Library of Artifacts
  • Iconography / Photography

Events

A Little Magic, A Little Fun

From custom stickers and playful booths to an ice cream cart serving up scoops topped with boba, we design events that mix a bit of fun with a dash of nostalgia. Whether it’s the energy of a Las Vegas neon sign or the mysterious vibe of Salem, we love bringing together unexpected elements to create memorable experiences.

OUTPUT
  • Conceptual Design
  • Booth Design and Development
  • Digital Event Displays
  • Stickers & Swag
  • Logo Design & Development
  • Floor Arrangement

Social

A Scoop of Magic, Perfect for Sharing

At the heart of every scoop and boba bubble is the idea of connection. Whether you're snapping photos of your ice cream topped with boba or creating memories with friends at our custom booths, we believe every event is better when shared. Our designs aren’t just about treats—they’re about sparking conversations, creating moments that are Instagram-worthy, and adding that extra bit of joy to your social feed.

OUTPUT
  • Integrated with Events & Website
  • Streamlined Event Promotion & Marketing
  • Long-Term Brand & Content Value
  • Competitive Edge & Professionalism
  • Unified Experience Across All Touchpoints
  • Scalability & Future-Proofing

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