Interactive Storytelling in the Digital Art Space

Apollo
2023
SCOPE
Elevate the brand standards to ensure the Apollo mission and purpose is coming across clearly throughout the ecosystem of products and messaging.
CONTRIBUTIONS
Strategy, Branding, Creative Direction, Product Design, UX, Logo, Social, Print
APPROACH
Elevate the digital display as vehicle to interface with art. Feature thought-provoking and emotional pieces. Generate activity through a guided community activity.
PROCESS
Everything, all at once.
AGENCY
The Scratch Collective, Interactive Brand & Product Experiences

Brand & Identity Design

Elevating Apollo’s Mission Through Visual Storytelling

For a digital art startup like Apollo, clarity and purpose are key to connecting with the right audience. I worked to elevate the brand’s standards, ensuring that its mission and vision resonate clearly across all products and messaging. By refining every aspect of the brand identity—from logo design to visual elements—I helped create a cohesive ecosystem that amplifies Apollo’s core purpose. The result is a dynamic identity that not only stands out in the digital art world but also consistently communicates the innovative spirit and values that define the brand.

OUTPUT
  • Competitive Strategy & Positioning
  • Logo Design & Development
  • Visual Concepts

  • Moodboards / Motifs / Themes
  • Sharable Library of Artifacts
  • Iconography / Photography

Web & App

Bringing visual identity to life through dynamic digital experiences.

For Apollo, ensuring that its mission and purpose shine through every digital interaction was paramount. I designed a user-centric web and app experience that not only elevates the brand standards but also serves as a dynamic extension of Apollo’s core values. By focusing on intuitive navigation, sleek visuals, and smooth functionality, I created a digital ecosystem where every product and message aligns with the brand's mission.

OUTPUT
  • Bespoke Branding & Aesthetics
  • Designed for Target Audience
  • Custom Functionality & Integrations
  • Interactive & Engaging Elements
  • User-Centric Design & Development
  • Multi-Channel Digital Presence

Social

Elevating Artists Through Connection

In today’s interconnected world, social media serves as a powerful tool for artists to share their work, build communities, and spark conversations. At Apollo Art Display, we recognize the importance of offering artists a platform where they can not only showcase their creations but also engage with a broader audience.

OUTPUT
  • Integrated with Events & Website
  • Streamlined Event Promotion & Marketing
  • Long-Term Brand & Content Value
  • Competitive Edge & Professionalism
  • Unified Experience Across All Touchpoints
  • Scalability & Future-Proofing

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