PROJECT

US Foods

2022

SCOPE

Build trust in US. Foods to deliver high quality produce at large scale. Through data contexts, local information, and branded ux, change perception of client to one capable of delivering high quality produce.

CONTRIBUTIONS

Strategy, Concept, Creative Direction, Product Design, UX, Prototyping

APPROACH

Coordinating recipes, contextual data, and local seasonality of the produce. This allows for more predictability from a fulfillment perspective and a better experience for the user.

PROCESS

Local data and delivery logistics rest at the center of the experience. We interpret and deliver critical data about their food’s supply chain.

AGENCY

Kin + Carta