Neurology of the modern grid system
PROJECT
Stem Superintelligence™
2020
SCOPE
Create a new brand and storytelling approach for Stem which allows for deep understanding for investors.
CONTRIBUTIONS
Strategy, Branding, Creative Direction, Product Design, UX, Presentation Design
APPROACH
Change the perspective of how the energy grid is traditionally shown, creating the scale and complexity typically associated with neural connections, making it easier to communicate the need for powerful software and AI.
PROCESS
Design a continuous story that begins with an investor presentation that expands seamlessly into the web.
AGENCY
Kin + Carta
Brand
POSITION
Name: Odyssey
Feel: International Future
Posture: Innovation, Science
ATTRIBUTES
The Future
Integration into existing structures
Superintelligent AI Software
QUOTE
“The grid is being transformed, decentralized and democratized.”
Story
Presentation // Cinematic storytelling
Web
Software // Focus on Athena, proprietary battery management software
Web // Interconnected understandings of battery frameworks and software
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