From Patients to Clients
PROJECT
SCA Health
2022
SCOPE
Deliver on the promise of superb physician support and exceptional patient experience through digital tools that drive user action.
CONTRIBUTIONS
Strategy, Branding, Creative Direction, Interactive Design, UX, Prototyping
APPROACH
Break down the complexities of the business and create industry-defining understandings. Create a paradigm shift in specialty care by treating patients like clients.
PROCESS
Expand the SCA Health further into digital brand with a visual and voice strategy. Develop an overarching story with key insights from client research.
AGENCY
Dept 11
Brand
FRESH DESIGN
The newly minted SCA Health brand is expanded and explored upon for use in patterns, colors, photography, and common industry language. These elements will convene to inform an Article Page or Illustration style.
Tools UX
Site Map // Content Structures // Wireframes
Core Web
Feature Image Composites // Data Visualization // Illustration
Seeded Components
Impact and Localization // Podcast // Education
Layout
Podcast // Case Study Features // Financial Education
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