A giant upstarts asset management
PROJECT
Northern Trust Asset Management
2019
SCOPE
Deliver an powerful, data-vis-centric asset management tools for Northern Trust
CONTRIBUTIONS
Story Development, Creative Direction, Motion, and Design
APPROACH
Create a backend system that creates valuable context of information utilizing user behaviors and patterns.
PROCESS
Establish an ownable and deeply branded set of data visualation tools to best respresent the contextual information they serve to their customers.
AGENCY
Huge
Brand
POSITION
Name: Traditional
Feel: Dynamic
Posture: Contexual, Smart
ATTRIBUTES
Information in Context
Deep understanding through data visualization
Global, traditional, authoritative
QUOTE
"We offer distinctive solutions designed to help investors achieve their most important goals."
Web
Curated Stories // Content is dynamically designed around authors and topics
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