Connected fragments in every color
PROJECT
MDRT
2021
SCOPE
A seven year project with a digital rebrand, replatform, and internationalization at it’s core.
CONTRIBUTIONS
Digital Strategy, Branding, Creative Direction, Product Design, UX.
APPROACH
Confident, capable, together. When we help each other, there is constant momentum forward. I’m proud to be a part of this organization.
PROCESS
Ground the experience in content strategy and design. Allow the layout of the site flex to the global market.
AGENCY
Kin + Carta
Brand
POSITION
Name: Authority ~ Network
Feel: Interconnected Patchwork
Posture: Supportive
ATTRIBUTES
People just like you.
Mentorship pairing
Trackable growth.
QUOTE
“For professionals who aspire for more”
Workshop
Assets // Who MDRT is and how they fit in the larger world
Web
Conceptual // Using new brand to define content types
Headers
Illustration // Building on the foundation of the geometric table
App
Asian Market Localization // English, Vietnamese, Korean, Chinese
Go home
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