A new platform for good energy
PROJECT
Exelon
2014
SCOPE
Create a digital strategy that allows Exelon to lead and respond quickly to public relation narratives, highlight career opportunities with storytelling, and become a touchpoint for investors and policy makers.
CONTRIBUTIONS
Strategy, Branding, Creative Direction, Product Design, UX, Prototyping
APPROACH
Balance corporate and editorial standards. Own and wholly communicate its leading position and continued exploration in the industry.
PROCESS
Develop a vibrant, responsive website that encourages exploration, builds trust with its audience and focuses on culture and innovation.
AGENCY
Isobar
Brand
POSITION
Name: Ecosystem of Energy
Feel: Vibrant, Interconnected
Posture: Living well with technology
ATTRIBUTES
Resource for a variety of public and private audiences
Infomative and transparent
Deeply connected to communities
QUOTE
“Working across the energy spectrum”
Web
Editorial // Balance of editorial and promotion
Video
Overview // Explaining the specturm of clean energy // Vid by SS
Mosaics
Components // CMS authorable content mosaics up to 10 in number
Web
Overview // Responsive views
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