Paying respect to a sleeping giant
PROJECT
Enterprise
2017
SCOPE
A five year, reimagining of the future of car rental, with the largest rental company in the world.
CONTRIBUTIONS
Strategy, Branding, Creative Direction, App Design, UX, Storytelling.
APPROACH
Charismatic, helpful, honest. We are committed to service, and we are your neighbor, always here for you. Passionate about perfecting service.
PROCESS
Isolate and perfect the rental process. Then start with a story. Contextualize the story throughout their journey, bringing more value to the user.
AGENCY
Isobar U.S.
(now Dentsu Creative)
Brand
STORYTELLING
Explored the rich history of Enterprise origins.
Fused customer service with digital tools.
Developed scalable digital components.
RESERVATION TOUCHPOINTS
Intertwined reservations throughout experience.
Coordinated social strategy.
Broadview funnel towards reservations.
The Future of Reservations
INNOVATIONS
Event integration with Outlook and Gmail.
Partnership and visualization of audio tours.
Localization through landing pages and social.
EXOTICS
Reimagined a white glove rental service.
Developed personas and story for roadshow.
Designed an exotic brand linked to Enterprise.
Content marketing
LONGFORM
Produced by Enterprise, Birth of Road Tripping is the story of the Transcontinental Highway. We examine through interactive learning, the ways in which society was transformed.
EDITORIAL PARTNERSHIPS
We worked with The Atlantic and The New York times to develop a pathway to develop and publish the story to its global audience.
Go home
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