Through the roughest waters
PROJECT
Elda River Capital
2023
SCOPE
Develop a digital brand and identity for a website and presentation for potential investors and a general audience.
CONTRIBUTIONS
Market Research, Strategy, Branding and Naming, Workshop Facilitation, Creative Direction, Product Design, UX, Guidelines and Developer Handoff
APPROACH
Investors need to feel integrity; that you keep your word, that you are capable, high performance, and have the independence to go with the flow.
PROCESS
Provide the foundation for a highly scalable and consistent means of communication across these channels and more.
AGENCY
Ridgehouse
Brand
POSITION
Name: Northern Tech
Feel: Integrity
Posture: Prudent advisor
ATTRIBUTES
Thoughtful and diligent
Trusted, good stewards of capital
Focus on long-term relationships
Logo
Mark on White // Mark on Dark Brown
Web
Introductions // Top Level Site Pages
Case Studies
Landing pages for investments // Impacts and Stats
Leadership
Team with unified headshots // Refined interactions
Brand Book
Guidance and tools for continued evolution of brand
Go home
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