Rethinking the getaway
PROJECT
Celebrity Cruises
2015
SCOPE
Innovative digital strategy that would set Celebrity apart in the space, using booking as the backbone of the experience.
CONTRIBUTIONS
Experience Development, Creative Direction, Design and Storytelling.
APPROACH
Booking is seamless and clean from one step to the next, with tools for messaging and collaborative booking for friends and family.
PROCESS
Working outwards from the booking experience to integrate featured cruises and destinations–which collectively build an itinerary while tracking budget.
AGENCY
Isobar
Brand
POSITION
Feel: Accessible Luxury
Posture: Impossibly seamless
ATTRIBUTES
Book with multiple friends customizations.
Concierge every step.
Internationally savvy.
QUOTE
“Celebrity Cruises exists because we believe in opening up the world. We know that travel makes us better—every one of us.”
Booking // Early concepts
App
Booking // Complex scheduling with multi-contributors
Web
Itinerary // Promotions, trends, and guides
Go home
©2024 Ridgehouse LLC. All Rights Reserved.