Curating a position for digital within contemporary art
PROJECT
Apollo
2022
SCOPE
Elevate the brand standards to ensure the Apollo mission and purpose is coming across clearly throughout the ecosystem of products and messaging.
CONTRIBUTIONS
Strategy, Branding, Creative Direction, Product Design, UX, Logo, Social, Print
APPROACH
Elevate the digital display as vehicle to interface with art.
Feature thought-provoking and emotional pieces.
Generate activity through a guided community activity.
PROCESS
Everything, all at once.
AGENCY
The Scratch Collective
Brand
POSITION
Name: Discovery
Feel: Museum
Posture: Authority, Drama
ATTRIBUTES
Explore the worlds largest art gallery
Accessible luxury
Global, understated confidence
QUOTE
“Art is really personal. It can serve a very specific need in a very specific moment.”
Moodboard // Element Discovery
Logo
Logo // Typeface Poiret One
Logo // Mark, Vertical Rhythm
Logo // Complete
App
Reskin // Gen 1.0
Web
Reskin // Gen 1.0
Social and Print
Communication // VIP Invitation
Instagram // Branded IG template exploration
Go home
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